Manchester City have secured a groundbreaking kit sponsorship deal with Puma, valued at a reported £1 billion over the next 10 years, making it the most lucrative kit partnership in Premier League history.
The renewed agreement will see City earn approximately £100 million annually until 2035, surpassing all previous kit manufacturing deals in English football—including Manchester United’s £90 million per year contract with Adidas, signed in 2023.
City’s original deal with the German sportswear giant was signed in 2019 and valued at £65 million per year. The massive upgrade reflects the club’s growing global brand and commercial appeal.
Although Real Madrid and Barcelona reportedly have deals in a similar range, City’s long-term contract sets a new benchmark for English clubs.
Ferran Soriano, CEO of City Football Group, expressed satisfaction with the evolution of the partnership:
“When we teamed up with Puma, it was with the goal of pushing boundaries and together, we’ve done exactly that. Over the last six seasons, we’ve built a relationship rooted in trust, success, and global fan engagement.”
Arthur Hoeld, Puma’s CEO, echoed the excitement:
“Our collaboration with Manchester City has delivered both sporting and commercial success. The club has provided the perfect platform for our innovation in performance wear, and the journey has been remarkable.”
This landmark deal comes at a challenging moment for the club, which recently endured its first trophyless season since 2016–17. Under Pep Guardiola, City finished third in the Premier League, saw an unexpected FA Cup final defeat to Crystal Palace, and crashed out early in the Club World Cup, falling to Saudi side Al-Hilal.
Despite the setbacks on the pitch, the new Puma agreement reinforces Manchester City’s strength as a commercial powerhouse in global football.
